Marketing audit

A group of activities consisting in a detailed analysis of the market environment of the firm, individual marketing activities and internal system of marketing functioning.

A marketing audit is crucial for the planning process as it is a foundation of the analysis and supports the decision-making process. It supplies information in two basic areas: external and internal area of the firm.

At Mariański Group, we carry out a marketing audit comprehensively, looking at the firm from various perspectives. The correct course of the process is supervised by experts from different branches: marketing, legal, tax and accounting branch. Such a comprehensive analysis provides extensive conclusions and recommendations regarding desirable and recommended improvements in the form of the final report.

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