Valuation of the enterprise’s brand

Evaluation of the brand value taking into account all factors and elements affecting the final result of such action.

Intangible assets constitute more than 60% of the enterprise’s value. The knowledge of the brand value influences the effectiveness of management and strategic planning in the whole company.

Brand valuation may be used for several key business goals, such as:

  • tax planning
  • purchase/sale transaction
  • franchising and licencing
  • bank financing
  • marketing management

The essence of company valuation is to determine the strength and market position of the enterprise.

pl en